Product Design
What is Product Design?
What do Product Designers Do?
The Bachelor of Product Design links creativity and innovation through the transformation of ideas into marketable products. This degree is among the first of its kind in Canada that will focus on the growing demand for the design and manufacture of recreational gear and technical apparel and related consumer products – sometimes called "soft goods" or "soft products". Examples include the design of recreational gear and sportswear and accessories; protective, safety and rescue apparel: specialty work wear, military outfits and related needs.
Students in Product Design will formulate sustainable and ethical design solutions that are both creative and marketable for the local and global economy. They will develop a broad range of relevant skills, knowledge and attitudes that are necessary for them to become effective practitioners and leaders in the field of product design in soft goods. They will acquire marketing and business capabilities to strategize, develop and promote leading-edge prototypes and products, using new and existing materials that will improve effectiveness and performance in a wide range of human pursuits and recreational activities.
British Columbia's recreational market is the perfect geographic and retail setting for this degree in Product Design. Working in collaboration with professional associations and practicing designers, graduates will develop and design products that are relevant for Canadian and international economies, providing product solutions for emerging needs that can improve people's everyday lives and wellbeing.
Full program launch starting September 2012. A few remaining seats are available. Apply by May 15, 2012. The portfolio review period will takes place after the application deadline. Apply online today.
